• Here are some quick tips below!
• Don’t tweet & drink- it is worse than drunk dialing.
• Engage people around you. @ reply them, FollowFriday them, talk with them. You get a lot more out of Twitter when you engage.
• Don’t answer Twitter’s question of what are you doing? Unless you’re mega-famous, nobody care’s what you’re doing.
• Forget “monetizing” (other things are more important - and that’s not a real word, anyway).
  [Though I disagree that it's not a "real word" - I do agree that it's best kept off Twitter. - Lara]
• Don’t make it all about you and your company and don’t post the same type of update over and over.

1. Fluff and filler are no longer an option. Nobody has time/interest in reading them. Get to the point.

2. Be real.

3. Pick what’s important. You could use twitter to talk about your day, but for the most of the time people follow you on twitter because what’s important to you is a match with what’s important to them.

4. To keep the relationship alive, feed it. Share yourself, and your interests, and give stuff that matches the other person’s interests.

5. Don’t take following/unfollowing personally - as interests change, people will come and go. Faster than in real life, but no different. Accept it.

6. Don’t get overwhelmed.

7. Practice. Start small with a few friends, and gradually grow your circle of influence. Even if you could jump in with 10,000 followers, you probably wouldn’t know how to keep them long unless you’d developed the skill of catching and keeping interest. That skill will serve you well online and offline in ways you can’t imagine…

8. Have fun! The people having the most fun are the ones you most want to hang out with. Be one.